We Build Software Products. Fast.
Version1 provides advisory services to Software-as-a-Service companies. Our clients are startups and growth companies launching new products and seeking product market fit.
What We Do
Version1 uses an outcomes-first approach to build and scale products. We work with early stage startups, growth companies, and enterprise clients to define the most important strategic goals and identify the most efficient solutions to achieve them.
Once we've created the plan, we stick around to see it through. From engineering to marketing, our team gets in the weeds with you to execute against your goals and measure your success
Our Services
Product Strategy & Go-to-Market
You have an idea but don't know where to go from there. We help you define your product, build a roadmap, build the first version and create a plan to acquire your first customers.
Technical Diligence & Audit
You're considering an acquisition, investment, or license agreement but don't know if the tech is any good. We work with you to define your needs, evaluate the product, and provide a comprehensive assessment of its ability to meet your needs.
Fractional CPO/CTO
You need a product leader but aren't ready for a full-time hire. We help you build and organize your delivery organization, give input on key product decisions, and provide strategic advice to your executive team.
Growth Planning
You've launched your product, but now what? We help you build a growth plan, implement analytics, execute media, and optimize your funnel.
Who We Are
Dan Hostetler
Founder / CEO
Dan has spent the last 20 years launching software products and building companies. His diverse skill set ranges from software development to business operations. This combination allows him to approach his clients' businesses from a unique angle and provide comprehensive solutions.
Before founding Version1, Dan led the product management at UnitedMasters. Under his leadership, the company attracted >2 million independent musicians to its platform and raised Series B & C rounds from Google, a16z and Apple.
Dan previously held product and operations leadership roles at eXelate (acquired by Nielsen), and Beeswax (acquired by Comcast). As a consultant at Accenture Digital, he worked with Fortune 500 media and telecommunications companies to bring analytics products to market.
Our Clients
